Kimberlee Archer, Head of Developer Marketing, AR/VR Research Manager | Facebook


Kimberlee has 15+ years of experience in entertainment and media, ranging from small start-ups to global corporations. Over the years she has honed her skills in content and service marketing strategy, with the launch of 25+mobile applications and management of 150+ media and developer partnerships.
For the past three years, she has been Samsung’s virtual reality marketing evangelist, championing the democratization of VR and leading go-to-market strategies for the VR ecosystem, which includes the industry-leading Gear VR, Gear 360, and Samsung VR video platform. As a creative technologist, she designs immersive experiences in AR, VR, and MR and leads Samsung’s production of immersive 4D experiences in the US market.
Kimberlee has lead several partnerships that pioneered VR content production. Two of her projects for Samsung VR – “Gone,” a serialized VR thriller produced with Walking Dead production company Skybound Entertainment, and the 2016 Major League Baseball World Series Celebration – received Emmy nominations.